Marta Wojciechowska

Marta is an expert in luxury brand marketing with over 15 years of experience in the beauty and cosmetics industry. She began her career as a journalist and researcher, collaborating with publishing houses and TVN Discovery Warner Bros before transitioning into the luxury sector.

Previously, Marta was responsible for business development, strategy, and marketing coordination at Douglas, where she managed campaigns for over 900 beauty brands both online and in-store. She specialized in creating tailored marketing strategies for the premium and luxury market, driving business growth, and executing impactful campaigns across various product categories such as fragrance, makeup, and skincare.

Marta’s work spanned 10 European markets, where she led initiatives that contributed to significant brand innovation and market positioning.

She is also a regular contributor to discussions on luxury brand marketing, trends, and consumer behavior.