I lead customer offer strategy for bp's retail business — defining what the offer stands for, and how it earns its place across markets as different as the UK, Australia, Poland and the US. 15+ years across FMCG and retail, at bp, Costa Coffee, M&S and Colgate-Palmolive. I'm looking forward to connecting with new people at Retail Media Pioneers and learning more about how to make retail work for both business and customer.