I lead customer offer strategy for bp's retail business — defining what the offer stands for, and how it earns its place across markets as different as the UK, Australia, Poland and the US.
15+ years across FMCG and retail, at bp, Costa Coffee, M&S and Colgate-Palmolive.
I'm looking forward to connecting with new people at Retail Media Pioneers and learning more about how to make retail work for both business and customer.
Day 1 | 8th September
2:30 PM Media Match-Up Panel: Would you buy ads here? A live pitch-off to see if non-endemic advertisers would choose your retail media offering
- Four commerce media leaders give a 2-minute pitch of their non-endemic value proposition
- A panel of non-endemic advertisers "reacts" live — what resonates, what's missing, what isn't credible, and what actually wins budgets
- Audience votes on which RMN they would buy from, revealing what truly differentiates a strong non-endemic proposition in 2026
Check out the incredible speaker line-up to see who will be joining Matt.
Download The Latest Agenda