Matt Hamm

Matt Hamm

Digital Media Planner & Content Manager Treasury Wine Estates

Day 1 | 8th September

9:40 AM Case Study: How we pushed retail media beyond performance ads using creative-led, full-funnel storytelling to unlock incremental growth at scale

  • Demonstrating how integrated storytelling across onsite, social, CTV, DOOH and influencer channels can deliver both emotional impact and measurable sales uplift — the true promise of “brandformance.”
  • Showing how identity-powered dynamic creative prevents wasted spend, adapts to shopper context in real time, and unlocks new audiences without relying on broad demographic targeting
  • Revealing the operational engine behind successful campaigns — from creative studios and automation workflows to retailer–brand collaboration models that ensure assets are compliant, scalable and performance-ready 

Check out the incredible speaker line-up to see who will be joining Matt.

Download The Latest Agenda