Mrunal Bhagat is a Retail Media Lead at Pearson and known as the AI Commerce Decoder — specialising in turning data into dollars by helping brands move beyond traditional ROAS measurement towards AI-led commerce strategies built around incrementality, customer value and sustainable growth.
Day 1 | 8th September
5:10 PM Panel Discussion: How can internal teams align to build a unified retail media strategy?
- Hear how to align internally to build a shared understanding of retail media's role — shifting it from a siloed line item to a strategic, cross-functional growth driver
- Learn how leaders aligned on measurement, reporting cadence, and KPI definitions (e.g., ROMO vs ROAS) to create budget frameworks that satisfy finance while enabling marketing agility
- Discover how they redesigned planning cycles, removed internal friction between trade and brand budgets, and created one narrative that unlocked organisation-wide confidence in retail media investment
Check out the incredible speaker line-up to see who will be joining Mrunal.
Download The Latest Agenda