Nick East
European Head of Retail Media Mars Pet NutritionDay 2 | 9th September
10:20 AM Crystal Ball Panel: The 2028 retail media forecast — What will break, what will boom and what will transform?
- Explore bold predictions for the next era of retail media — from agentic AI and identity-first ecosystems to programmatic in-store, non-retail RMNs, creative automation and cross-retailer attribution
- Vote live on which future trends will become reality, sparking fast, honest reactions from industry experts on what will boom, what will break and what will reshape budgets
- Walk away with a “2028 Retail Media Map” highlighting the capabilities retailers and brands must invest in now to stay competitive as the industry enters its value-creation phase
12:05 PM Oxford-Style Debate: The retail media industry is becoming too obsessed with data
- True – We’re over-engineering data with clean rooms, hyper-segmentation and transactional precision that restricts reach, slows activation and limits creativity
- False – Deeper data sophistication is essential; transactional signals and identity resolution drive better targeting, clearer incrementality and stronger ROI
Check out the incredible speaker line-up to see who will be joining Nick.
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