Nick East
Head of Retail Media for Europe MarsDay 2 | 9th September
3:10 PM Oxford-Style Debate: The retail media industry is becoming too obsessed with data – FOR & AGAINST
FOR – We're over-engineering data with clean rooms, hyper-segmentation and transactional precision that restricts reach, slows activation and limits creativity
AGAINST – Deeper data sophistication is essential; transactional signals and identity resolution drive better targeting, clearer incrementality and stronger ROI
Check out the incredible speaker line-up to see who will be joining Nick.
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