Retail Media Pioneers

09 - 10 September, 2025

The Hurlingham Club, London

Nora Zukauskaite

Integrated Marketing Director - TikTok Shop U.K. (e-commerce / social commerce) TikTok, Inc.

Day 1 | 9th September

3:45 PM Fireside Chat Interactive: How to integrate social shopping into your full-funnel retail strategy to maximise discovery commerce

  • Explore how discovery-driven shopping enhances brand engagement and unlocks new revenue streams across retail, DTC, and social commerce 
  • Learn best practices for expanding discovery-driven sales, from content strategies to full-funnel ad integration that drives conversions at scale 
  • Discover how enterprise brands can unify retail media, DTC strategies, and social commerce to maximise ROI and customer loyalty 
  • Gain insights from brands leveraging discovery-driven shopping to drive sales, deepen consumer engagement, and transform their digital retail approach 

Following the fireside chat, you will join a small group of your peers to address a question put to you by the speakers.

Check out the incredible speaker line-up to see who will be joining Nora.

Download The Latest Agenda