Nora Zukauskaite

Integrated Marketing Director TikTok, Inc.

Nora is an award-winning marketeer. Her well rounded international career spans across all key marketing verticals: creative agency (Ogilvy & Mather Singapore @ Unilever Pond's), brand (FOREO, Lottie London to name a few) and now tech and media/entertainment while pioneering discovery commerce at TikTok Shop in the U.K.

Passionate about engaging with Gen Z consumers, Nora is known for insight-led creative and disruptive digital activations that cut through noise and deliver business and brand growth. You can often see Nora on stage sharing her insights and forward thinking around the latest marketing, digital and e-commerce trends that shape the industry.

Day 1 | 9th September

3:40 PM Fireside Chat Interactive: How to integrate social shopping into your full-funnel retail strategy to maximise discovery commerce

Explore how discovery-driven shopping enhances brand engagement and unlocks new revenue streams across retail, DTC, and social commerce
Learn best practices for expanding discovery-driven sales, from content strategies to full-funnel ad integration that drives conversions at scale
Discover how enterprise brands can unify retail media, DTC strategies, and social commerce to maximise ROI and customer loyalty
Gain insights from brands leveraging discovery-driven shopping to drive sales, deepen consumer engagement, and transform their digital retail approach

Following the fireside chat, you will join a small group of your peers to address a question put to you by the speakers.

Check out the incredible speaker line-up to see who will be joining Nora.

Download The Latest Agenda