Oisín is a commerce and retail media leader with close to a decade of experience across commercial roles in large FMCG organisations in Canada and the UK. Over the past six years, he has built deep expertise in eCommerce, helping brands navigate the rapid shift toward digital-first, omnichannel growth. Oisín has spent the last six years at Kenvue (previously J&J Consumer Health), where he has partnered closely with sales and marketing teams to drive sustainable performance across major retail partners. In the last 2.5 years, his work has increasingly focused on media, with a particular emphasis on retail media strategy, activation, and measurement. Oisín brings a strong understanding of how commerce, media, and data intersect numerous functions to unlock growth. His experience spans global, complex organisations and diverse retail ecosystems.