Oisín is a commerce and retail media leader with close to a decade of experience across commercial roles in large FMCG organisations in Canada and the UK. Over the past six years, he has built deep expertise in eCommerce, helping brands navigate the rapid shift toward digital-first, omnichannel growth. Oisín has spent the last six years at Kenvue (previously J&J Consumer Health), where he has partnered closely with sales and marketing teams to drive sustainable performance across major retail partners. In the last 2.5 years, his work has increasingly focused on media, with a particular emphasis on retail media strategy, activation, and measurement. Oisín brings a strong understanding of how commerce, media, and data intersect numerous functions to unlock growth. His experience spans global, complex organisations and diverse retail ecosystems.
Day 1 | 8th September
10:10 AM Fireside Chat: A Funeral for the Funnel: What Gets Buried, What Gets Built
- Why organizations are becoming more fragmented as customer journeys get easier (and what to do about it).
- How to integrate emerging channels (LLM, social commerce, shoppable video) without fracturing your strategy.
- How to restructure teams and measurement frameworks for a post-funnel world.
Day 2 | 9th September
12:15 PM Killer KPIs Fireside: How can you build interoperable offsite plans to achieve consistent KPIs across multiple RMNs?
- Explore how advertisers align taxonomy, audience definitions, attribution windows and measurement frameworks
- Learn how identity resolution, clean-room collaboration and DSP-based activation enable a unified offsites trategy
- Understand the operational and organisational practices needed to reduce fragmentation, improve comparability and build scalable omnichannel plans
Check out the incredible speaker line-up to see who will be joining Oisín.
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