Retail Media Pioneers
09 - 10 September, 2025
The Hurlingham Club, London
Patricia Grundmann
Vice President Media & Retail Media / Managing Director OBI First Media Group OBI
Day 1 | 9th September
10:30 AM Keynote Case Study: How we turned data into pure performance to achieve retail media in full flow and reach target audiences at the tight time and place
- Discover how to leverage first-party data provided by retailers to make retail media a true triple-win for retailers, brands, and customers
- Delving into a campaign for an endemic brand partner and the results produced to show how technology and data can enhance customer journeys, taking them to a whole new level
- Exploring how the targeted use of technology and data takes customer journeys to a whole new level, resulting in measurable success and satisfied customers
Check out the incredible speaker line-up to see who will be joining Patricia.
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