Patrick Toolan
Head of Booking Advertising Booking.ComPatrick Toolan is Director of Booking Ads at Booking.com, where he has led the development of the company's commerce media network globally since its infancy. Based in the Netherlands, he oversees teams working across Sponsored Listings, Display Ads, AdTech, and Operations. His focus is scaling performance for partners while improving the traveler and partner experience. With a background spanning product development, commercial strategy, and online merchandising, he brings a practical perspective on how travel platforms can build advertising products that create measurable value for both advertisers and customers.
Day 2 | 9th September
9:20 AM Panel Discussion: Building a New Playbook: How can experience-led commerce media help brands move beyond the Amazon model?
- Define what experience-led commerce media really means, and explore how premiumisation is creating a differentiated proposition in a market where Amazon has traditionally set the benchmark
- Examine how experience-led commerce media fits into wider organisational strategy, and whether customer experience is becoming the driver of commerce media investment rather than the other way around
- Discover where experience-led commerce media is delivering value for brands, how activation strategies differ from traditional retail media, and how leading organisations are measuring success when performance isn't telling the whole story
Check out the incredible speaker line-up to see who will be joining Patrick.
Download The Latest Agenda