Prateek Gupta

Prateek is the Managing Director at Omnicom media group, heading its Commerce and Retail media consultancy in the UK. Passionate about E-commerce, Prateek is a fervent believer in its power and how it can positively influence the way brands can understand and reach their customers globally. Prateek expanded the commerce practice for the group, OMG Transact, to offer strategic customer-led omnichannel commerce transformations for the FMCG, CPG, CE, Travel, Pharma & Automobile clients. During this time, he created the roadmap and launched cross-functional retail media practice for OMG UK. He contributed to a substantial revenue growth by developing a robust team of full funnel commerce experts, launching industry leading products and developing close partnerships with top omni-channel retailers and pure-players. In his past, Prateek led multiple retail categories at Amazon, owned the expansion of their private brand portfolios within key categories, and headed the international expansion of Amazon’s key payment products across the EU. Before that, Prateek had an exciting career in Strategy Consulting, working with leading consulting firms within Digital Transformation