Radek Wierzbiński

Head of Advertising Communication & Education CE Allegro

Radek is a seasoned marketing strategy and communications professional with 18 years of experience in advertising agencies, media publishing, and e-commerce. Since 2023, as Head of Communication & Education at Allegro, he has been championing the market for retail media and is responsible for the communication and education of advertising clients in the CE region.

Radek is passionate about acquiring and sharing knowledge. He holds a PhD in Social Sciences and has completed Chartered Institute of Marketing, as well as studies in International Relations and Cultural Studies at the University of Warsaw. Radek frequently shares his insights on retail media, consumer trends, and brand advertising at industry events across Europe.

Know him better: Author of the book ‘Dadvertising in Polish. Fatherhood and the perception of the image of fathers in advertising'. Salsa & rueda de casino instructor. The Gooner. Father of two.

Day 1 | 9th September

2:50 PM Case Study Interactive: How to use fresh consumer insights, premium placements and data-driven marketing to create true full-funnel impact and brand growth in the CEE

Discover how leveraging on-site and off-site first-party data integration enables accurate targeting across consumer touchpoints
Learn how implementing a closed-loop measurement system tied ad performance directly to sales across channels
Explore the strategic expansion into TV and social to unlock new budgets and scale campaigns

Following the case study, you will join a small group of your peers to address a question put to you by the speakers.

Day 2 | 10th September

10:00 AM Ask Me Anything Panel: Our panel of expert retailers and brands are here to answer your most pressing questions on strategy, trends and innovations shaping retail advertising

Using Slido, our panel of C level experts will take questions from the audience, live! For example:

How are you managing the balance between personalisation and growing data privacy regulations, and what steps are you taking to maintain consumer trust?
What are the key operational and technical challenges in running a successful retail media network that are often overlooked?
How are you ensuring that media spend is efficiently allocated, particularly with programmatic advertising?
How do you balance creative innovation with consistency across channels, and how do you measure the effectiveness of new ad formats?

Check out the incredible speaker line-up to see who will be joining Radek.

Download The Latest Agenda