Rob Edwards

Rob Edwards

Head of Media and Digital ARLA FOODS

Day 2 | 9th September

12:05 PM Killer KPIs Fireside: How can you build interoperable offsite plans to achieve consistent KPIs across multiple RMNs?

  • Explore how advertisers align taxonomy, audience definitions, attribution windows and measurement frameworks  
  • Learn how identity resolution, clean-room collaboration and DSP-based activation enable a unified offsites trategy  
  • Understand the operational and organisational practices needed to reduce fragmentation, improve comparability and build scalable omnichannel plans   

Check out the incredible speaker line-up to see who will be joining Rob.

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