Rob Edwards
Head of Media & Digital Arla FoodsDay 1 | 8th September
5:55 PM Killer KPIs Fireside: How can you build interoperable offsite plans to achieve consistent KPIs across multiple RMNs?
- Explore how advertisers and agencies align taxonomy, audience definitions, attribution windows and measurement frameworks to create consistent KPIs across multiple RMNs
- Learn how identity resolution, clean-room collaboration and DSP-based activation enable a unified offsites trategy — even when RMNs use different data structures or reporting systems
- Understand the operational and organisational practices needed to reduce fragmentation, improve comparability and build scalable omnichannel plans that can be optimised holistically rather than network-by-network
Check out the incredible speaker line-up to see who will be joining Rob.
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