Rudolf Schneider is a seasoned retail media and digital marketing executive with nearly three decades of industry experience, currently leading EU-wide retail media sales teams at Amazon Ads. With a proven track record in driving digital transformation and data-driven strategies, he empowers brands to achieve their marketing objectives across Amazon's advertising ecosystem. Prior to joining Amazon Ads in 2016, Rudolf held key leadership positions at prominent technology and telecommunications companies. As General Manager at 11880 solutions, he spearheaded the digital transformation of Germany's second-largest Directory Assistance Service, successfully establishing a new business division focused on online advertising solutions for SMEs. His extensive experience also includes strategic roles at Next ID and Deutsche Telekom.