Sam Eads is Head of Ad Sales and Operations at Trainline, leading across the launch, growth and development of the UK and International advertising business. With a strong track record at Sojern, Bauer Media Group and First News, Sam specialises in revenue growth, strategic partnerships, and building high-performing commercial teams. He brings deep expertise in retail and travel media, digital advertising, and driving innovation across complex markets.
Day 1 | 8th September
9:20 AM Fireside Chat: Cross-Channel Demand Measurement: How can you use commerce media and identity to prove incrementality and optimise budget allocation?
- Explore how modern identity graphs, cross-environment matching and clean-room collaboration make it possible to measure true incremental lift across loyalty, delivery, financial, marketplace and in-store environments
- Discover how multi-touch causal modelling and “always-on” experiment design isolate the impact of commerce media from baseline demand, cannibalisation and retargeting effects — giving brands confidence in budget expansion
- Gain a practical framework for comparing ROI across retail media networks and commerce media environments, enabling smarter budget weighting and unified planning across the full consumer journey
Check out the incredible speaker line-up to see who will be joining Sam.
Download The Latest Agenda