Sandra de Pedro González

Sandra de Pedro González

ES Retail Media Lead Google

Day 2 | 9th September

12:05 PM Presentation: How we built a multi-moment retail media roadmap to unlock full-funnel growth and organisational buy-in

  • The step-by-step roadmap to evolve from lower-funnel search to upper-funnel, omnichannel activation — and what it really takes in time, tech and talent to get there
  • Why retail media needs a dedicated cross-functional team (not just performance marketing) — and how to align media teams, ecommerce, product, and finance around shared KPIs
  • How offsite activation can scale retailer revenues
  • How to activate upper-funnel moments across YouTube or CTV, connect online + offline data, and convince brands to invest in long-term incrementality 

Check out the incredible speaker line-up to see who will be joining Sandra.

Download The Latest Agenda