Sarah Nipper
Head of Group Retail Media Matas GroupSarah is Head of Group Retail Media at Matas Group, the leading beauty and wellbeing retailer in the Nordics. She is responsible for building and scaling the Group's retail media business across Matas and KICKS, creating new growth opportunities for brands and partners across the Nordic market. Prior to joining Matas Group, Sarah spent six years at Bain & Company, advising leading Nordic and international companies on growth strategy, commercial excellence, digital transformation, and operating model design.
Today, Sarah leads the development of Matas Group's retail media strategy, including commercial partnerships, measurement frameworks, self-service capabilities, and go-to-market models. Her focus is on building a scalable retail media ecosystem that creates measurable value for advertisers, customers, and the business.
Day 1 | 8th September
11:30 AM Case Study: Building a Unified Retail Media Strategy: How we are building a unified retail media strategy — using AI, measurement foundations and self-service to scale content and performance
- Learn how we unified retail media operations across the Nordics following a major regional acquisition — aligning contracts, technology, media kits and operating models to create a scalable, cross-border retail media business
- See how a long-term AI content optimisation programme is standardising and templating creative at scale, reducing production costs while maintaining strict ethical guidelines — with a live client case study in progress
- Understand the realities of building a unified measurement foundation from scratch, including shared KPIs, taxonomy and incrementality challenges — and how this roadmap is enabling the launch of a new self-service retail media platform
Check out the incredible speaker line-up to see who will be joining Sarah.
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