Selen Ozkan

Selen Ozkan

Head of CPG & Retail EMEA Uber Advertising

Day 1 | 8th September

9:20 AM Fireside Chat: How to use commerce media to bridge discovery and purchase, unlocking incremental demand across the consumer journey

  • Explore how modern identity graphs, cross-environment matching and clean-room collaboration make it possible to measure true incremental lift across loyalty, delivery, financial, marketplace and in-store environments
  • Discover how multi-touch causal modelling and “always-on” experiment design isolate the impact of commerce media from baseline demand, cannibalisation and retargeting effects — giving brands confidence in budget expansion
  • Gain a practical framework for comparing ROI across retail media networks and commerce media environments, enabling smarter budget weighting and unified planning across the full consumer journey 

Available for sponsorship – Commerce Media Platform    

Check out the incredible speaker line-up to see who will be joining Selen.

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