Stephen Shepherd

Steve Shepherd is Head of Strategy and Consulting at Tesco Media & Insight Platform. He leads a team focused on creating customer-first media propositions that deliver measurable value for customers, brands, and retailer. With over 15 years’ experience working with global retailers, Steve has helped shape retail media through innovative product development, data-driven strategies, and scalable technology solutions. His work is grounded in a commitment to putting the customer at the heart of media experiences, ensuring relevance, impact, and long-term value.