Steve Gray
Founder SG-RetailDay 1 | 8th September
12:20 PM Introductory Presentation: How to build a measurement framework that actually drives growth
- Why retailers and brands are both struggling to measure retail media effectiveness
- What are the key drivers of growth according to marketing science and how does retail media uniquely impact these
- Towards a new way of measuring retail media that ensures growth for brands and increased media share for retailers
Drawing on experiences gained at P&G, PepsiCo, Barilla, Tesco/Dunnhumby, Kroger + SG-retail clients including Asda, Morrisons, Ocado, Halfords, Spar, Aldi & Kingfisher
Check out the incredible speaker line-up to see who will be joining Steve.
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