Toch is co-founder and CEO of Pikd, a startup helping brands engage and understand Gen Z audiences in physical spaces. Combining AR, AI, and gamification, their platform turns real-world engagement into measurable media. Operating across the UK and Kazakhstan, Pikd has partnered with brands including Red Bull, Burger King, and FC Kairat, driving footfall, purchases, and first-party data through gamified, location-based brand experiences.