Zihan Lyu
Editor-in-Chief ClickZ MediaZihan leads editorial and brand strategy for ClickZ, one of digital marketing's longest-running media brands. She also oversees ClickZ's executive interview program - hosting candid conversations with CMOs, VPs, and founders at some of the world's most recognized consumer brands.
Day 2 | 9th September
12:35 PM Marketplace Panel Discussion: Proving Retail Media From Discovery to Delivery
- Hear how Pinterest and Wolt frame two ends of the same customer journey - inspiration long before a decision, order at the moment it happens - and what that means for retailers planning across both
- Learn what better measurement looks like for crediting upper-funnel influence on shoppers, and what it takes to prove value that shows up days/weeks before a sale
- Explore what retailers and RMNs need to earn agency budget and marketplace partnerships - the proof points and data-sharing agencies expect before backing a network
Check out the incredible speaker line-up to see who will be joining Zihan.
Download The Latest Agenda