Zihan Lyu
Editor-in-Chief ClickZ MediaZihan leads editorial and brand strategy for ClickZ, one of digital marketing's longest-running media brands. She also oversees ClickZ's executive interview program - hosting candid conversations with CMOs, VPs, and founders at some of the world's most recognized consumer brands.
Day 2 | 9th September
12:35 PM Marketplace Panel Discussion: How to successfully work with marketplaces to drive repeatable growth, non-endemic expansion and multi-network performance
- Hear how brands use marketplace insights — search intensity, cross-category browsing, loyalty signals and identity resolution — to build multi-network strategies that scale across Europe
- Learn how collaborative optimisation (joint audience planning, creative testing, dynamic budgeting, attribution sharing) drives repeatable performance and opens doors for non-endemic categories
- Explore what expectations marketplaces have set for retailers: transparent reporting, stronger UX, more predictable performance, real-time measurement and open, interoperable activation
Check out the incredible speaker line-up to see who will be joining Zihan.
Download The Latest Agenda