SG-retail are Europe's leading advisory business on retail media.

We help retailers and brands to build capability to ensure that retail media drives growth.

We advise on strategy, people, operations, technology, finance, data & measurement.

We help to integrate data, audiences, loyalty programmes & marketing technology.

We incorporate the marketing science of "How Brands Grow" with its focus on penetration growth via building physical and mental availability.

Our retail client experience includes : Tesco, Asda, Morrisons, Waitrose, Aldi, Ocado, Iceland, Boots, Sephora, Halfords, Spar, Pets at Home

Our brands experience includes : PepsiCo, P&G, Barilla, Britvic, Reckitt, Nestle, Dulux.