Emily Lim
Enterprise Architect - Customer Experience, Marketplace, Retail Media KingfisherDay 1 | 8th September
2:55 PM Case Study: How we built a composable retail media platform to scale across banners without slowing innovation
- Aligning on vendor selection, data mapping, and build-vs-buy decisions to create a platform that can switch, swap and integrate software as the market evolves
- Learn how moving to a platform organisation enabled shared capabilities to be delivered into banners on parity — while allowing each banner to adopt and activate features when they’re ready
- Explore the principles behind the approach: managing a complex tech landscape, avoiding over-customisation, and planning retail media growth when the strategy is composable by design
Check out the incredible speaker line-up to see who will be joining Emily.
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